- Helping people and communities to cope with crisis
- Helping people and communities to help themselves(ie 'capacity building')
- Actively promoting Humanitarianism
- Voluntary Service
British Red Cross

Aims
Services that support the aims
- Wheelchair Loan
- First Aid Training for the Public
- First Aid at Work Training
- Community/Schools - First Aid and Humanitarian promotion
- Therapeutic Care (gentle stress relieving massage)
- Transport and Escort
- Skin Camouflage
- International Messaging and Tracing