Launching on World Mental Health Day 2018, the campaign saw a series of videos shared on NHS Tayside and the University of Dundee’s social media sites with the hashtag #OneProfessionManyStories. The videos featured mental health nursing students, newly-qualified nurses at the start of their careers, professionals with well-established careers and service users, as well as the history of mental health services and visions for the future.
The campaign aimed to attract new students into the profession and recruit and retain staff in Tayside by showcasing the positive, life-changing impact mental health nurses make to people every day, and highlighting the many career opportunities within mental health nursing.
The videos direct people on how to find out more about mental health nursing, including how to get started on the career path at the University of Dundee or choosing NHS Tayside as a place to come to work in mental health services.
Mental Health Nursing - One Profession Many Stories workforce campaign

‘Mental Health Nursing – One Profession, Many Stories’ was a joint campaign by NHS Tayside and the University of Dundee which aimed to raise awareness of the work and experiences of mental health nurses in Tayside.
- Video 1 What do you wish you had known before you were a mental health nurse?
- Video 2 Brothers Arran and Kyle explain why they both pursued a career in mental health nursing
- Video 3 NHS Tayside Alzheimer Scotland Dementia Nurse Consultant Andy Shewan shares his mental health nursing story
- Video 4 Community mental health nurse Margaret McDonald shares her inspirational story
- Video 5 Service user Laura talks about her experiences of mental health services in Tayside
- Video 6 The history of mental health nursing and visions for the future